I’m a Nielsen Norman Group-certified product designer with 15 years in the field of tech, brand, and design. Experience as Design Manager at SEB, Director of Design at IKEA Group, and Director of Design at Humla.
In-depth case study for Matkonto, a payment solution that enhance Hemköp customer offerings and increase loyalty through embedded finance. Debit Mastercard and iOS app.
The first debit Mastercard in Sweden with a loyalty program that rewarded consumers. Debit Mastercard and iOS app.
Explored business operations and brand communication of an investment banking firm, focusing on wealth management and private banking.
A fictional brand concept for logistic and transportation app and AI route and cargo calculations.
New identity, strategy and design for fintech startup Humla.
Own business crafting jewelry to support the important work for mental health awareness.
AI brand identity for fictional Nordic cuisine restaurant situated in the northern part of Sweden.
First financial advisory booking experience in SEB private consumer iOS interface.
