Success stories and other work
Hemköp Matkonto
Food Retail and Payments
Industry
2024
Launched in
We’ve launched a new payment experience and food budgeting tool for the Swedish food retail company Hemköp, enabling customers to earn 25% more membership points when shopping at the Hemköp store and online. Since the card is a debit Mastercard, it works anywhere in the world.
Tova
Figma and Claude Sonnet 4.5
Crafts
Designed in
2025
Tova leverages cutting-edge artificial intelligence to provide data-driven insights, real-time market analysis, and automated strategies to optimize your investment decisions.
Humlakortet
Retail and Payments
Industry
2023
Launched in
We raised 45MSEK in capital with Axel Johnson as majority shareholder that enabled us to release our first payment proposition, the first debit Mastercard in Sweden with a loyalty model and proposition that rewarded customers for paying with their own money.
SEB.se - Taxonomy rework
Banking
Industry
2022
Launched in
In 2021, I led a project to analyze and reorganize SEB.se’s navigation structure, reviewing all underlying pages and building a clear taxonomy based on how deep the customer had navigated, as well as introduce a new navigation experience.
Victorin Jewelry
2020
Launched in
Retail
Industry
As a result of the covid-19 pandemic and the raising mental illness in society, I launched my own non-profit organization where 90% of the turnover went directly to the Tim Bergling Foundation and Suicide Zero.
Humla brand identity
Financial Services
Industry
2022
Launched in
Since Humla as a company previously identified itself with its first product 'Humlakortet', the company needed a new way forward after Axfood AB acquired us and Humlakortet was sunset. Previous target groups and brand strategies are no longer relevant and we needed to do some work to understand who the new Humla is and how we want to be seen and heard in the future.
AI Fleet
Industry
Logistics and AI
Designed in
2024
Fleet is a fictitious brand that is based on the concept of electrically driven transport vehicles of the future where the goal is to make as little impact on the environment as possible.