I’m a Nielsen Norman Group-certified Product Design Manager with 15 years in the field of tech, brand, and design. Experience as Design Manager at SEB and Product Director at IKEA Group.

End-To-End Experience

I am a self-driven and proactive generalist with passion for product management and well-crafted solutions built on real world problems, strategic thinking and excellent cross-functional cooperation. I have the capacity to manage the entire product lifecycle — from idea and concept phase to MVP release and product scale up.

Business Acumen

With experience from SEB and shipping two unique card products I have a deep understanding of product and and strategic visioning, prioritization and activity breakdown, but also how to effectively set up, track, and measure business and product impact using OKRs and KPIs.

Mentoring & Coach

At SEB and IKEA, I have a proven track record of mentoring and coaching product managers and designers in their daily work, with a strong focus on finding the right path, strategic decisions, product visioning, enhancing experiences for mobile, internal platforms, web and propositions.

Cross-Functional Thinking

My background in computer science and full-stack development gives me a solid grasp of technical feasibility across web, mobile and physical platforms. I combine this with a data-driven understanding of user needs and clear communication to align with stakeholder expectations.

In-depth case study

My latest product release that enhances customer offerings and increase loyalty through embedded finance. Contains design approach, business impact, Figma prototype and solution explanation.