Hi, I am Daniel.
NN/g certified Product Manager and Designer that creates outcome by turning complex requirements into simple yet powerful experiences. I vibe code, run, and DJ.
My work is featured in
My promise
Drive product growth through value, viability, customer expertise, and design excellence
Value. I am empowering teams to solve real problems and deliver value to our customers and the business, therefore I am driven by product outcome and shipping products our customers love and genuinely connects with. Understanding our customer is the foundation of profitability.
Viability. We understand time-to-market because we know our technology and capabilities. What motivates me even more is the question of time-to-money. I work across teams and partner with management, engineers, and designers to find the answer.
Design excellence. I have an aptitude for turning complex requirements into simple yet powerful experiences that resonates deeply with the customer, and I balance speed with thoroughness and leveraging AI-driven tools where they add value.
Customer expertise. Whether we are building a completely new proposition or reforging an existing feature, I deeply care for understanding our customers by working data-driven, to combine numbers and behavior patterns with qualitative insights.
Case study
Enhance loyalty using rewards and food budgeting tools
Hemköp Matkonto is my latest product launch, a payment proposition that enhances customer offerings and increase loyalty on the Swedish food retail market. Built on SEB embedded finance.
Built with market leading financial partners and retailers
Daniel completely masters the balance between forward thinking brand expression and a seamless user experience. With his high level of integrity in his work, and his engaging, warm and funny personality, he is an invaluable asset for anyone wishing to build a product and brand that is genuinely loved by its users.
Saskia Grant
Nordic Brand Manager, Philip Morris International
Tova unlocks more accurate and flexible investment opportunities
Design concept
With Tova you gain access to a personalized platform that provides a comprehensive overview of all your investments, whether managed by your dedicated advisor or initiated independently. Accessible anytime via desktop and iOS devices.
Case study
Overhauled SEB.se’s core taxonomy, delivering a streamlined and intuitive navigation experience
In 2021, I led a project to analyze and reorganize SEB.se’s navigation structure, reviewing all underlying pages and building a clear taxonomy based on how deep the customer had navigated, as well as introduce a new navigation experience.
Product launch
First debit Mastercard in Sweden with a loyalty model
We raised 45MSEK to launch Humlakortet, the first debit Mastercard in Sweden rewarding customers for paying with their own money. A completely new proposition with financial sustainability in mind.
Journey
Let’s work together!
It’s been quite a journey so far! I’m now actively exploring my next opportunity in Stockholm. My resume offers a brief overview of my background, and I am more than happy to share words, experiences or just a coffee with you.
Thanks for exploring my portfolio!