Hemköp Matkonto

Matkonto solution enhances Hemköp customer offerings and increase loyalty through embedded finance.

Rambling the world through ingenuity and bliss

Employment

Director of design at fintech startup Humla. Building embedded financial solutions that enhances customer offerings and increase loyalty at the food retail group Axfood.

Experience

Nielsen Norman Group certified product designer with over 15 years in the field of tech with roles as Design Director at IKEA Group, Design Manager at SEB and current employment at Humla.

Artificial Intelligence

Producing photorealistic sceneries through AI that captures my own mind, feelings and bygone memories, this under the signature of Victorin Art.

Pancake turner

Cocktail DJ catching the late hours with energetic sets throughout Stockholm and Malmö restaurants and cocktail bars.

Explored business operations and brand communication of an investment banking firm, focusing on wealth management and private banking.

My work is featured in

Selected work


Payment solution that enhances Hemköp customer offerings and increase loyalty through embedded finance.

Own business crafting jewelry to support the important work for mental health awareness.

New brand identity, strategy and design for fintech startup Humla.

We’re the first player in the Nordics to introduce embedded finance


Payments and financial services are a strategically important area for Axfood, and now we’re extending the customer offer by integrating financial services in the Swedish food retail market that we’ve developed in close collaboration with SEB Embedded.

With embedded finance we are able to integrate financial services into our non-financial products, therefore we don’t need to become a bank ourselves to offer our customers a complete shopping experience regardless physical or digital channel.

Read SEB Group pressrelease

Don’t listen to me, listen to them